Tuesday, December 30, 2014

How to sell your Handy Robots


  • Appeal to the collector in your customer. People love a collectable, so create a whole cyborg family in different styles and colours, each with their own name and back story, and you’ll soon be selling your robots in sets.





  • 2Get social media savvy by creating a Facebook or twitter account for your robots. Post updates on new characters and let followers know when old ones find a new home. It’s a great way to get feedback on your makes too, so invite comments from customers to help you improve your future makes.


  • Happy snaps! We say it all the time, but it’s so important to photograph your makes well. Shoot your robot in situ, so shoppers can see how to use him, and always take pics in natural light.

  •  Keep the styling simple. As our robot is brightly coloured with lots of fun touches, it’s best to display him 

Use our handy hints and tips to make  sure your robots fly off the shelf
on a calm, neutral background, such as a white shelf or wooden bookcase. This way the colours and details will really stand out, ensuring customers can see him at his best.




  • Offer a professional service. If selling your robots online, then email customers to confirm their order, inform them of the dispatch date and let them know the method of delivery. 

Remember to include accurate measurements in your online listing, as it’s hard to see how tall Sparks really is in a photograph. The more information you can give to the customer, the more confident they will feel in purchasing from you.





  •  Be easily searchable. Think carefully about search terms that people might use to find your makes. List your robot online under headings such as ‘gifts for him’, ‘birthdays’, ‘gifts for tech lovers’ as well as ‘Sparks the robot’ and ‘handmade’. 



It’s all in the packaging! Don’t just bag up your robot or stuff him in an envelope. Use bubble wrap and a box to protect him in the post. If you’re selling at a market, then each one wrap in tissue paper closed with a branded sticker, then pop in a gift bag for a professional touch.



  • Parental guidance. This fun character is going to appeal to young children, so you need to be clear when selling that he is not intended for the use of children. Put up a sign near the display on your craft stall, or include this information clearly on the robot spec on your website. 


  •  Just for fun! Create a buzz online by encouraging customers to post photos on your Facebook page of their robots in their new homes. We’re sure everyone will want to join in the fun

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